How To Management Adwords(PPC) Accounts


INITIAL RESEARCH

  • Market Research & Competitor Analysis
  • Thorough Keyword Research and Selection
  • Website Analysis
  • Designing a better strategy

ADS CREATION

  • Text based Ads creation
  • Display banner ads creation
  • Dynamic Ads creation
  • Video Ads ( Video provided by client)

ACCOUNT & CAMPAIGN SETUP

  • Creation of Adwords/PPC Account (if not already registered)
  • Designing campaign structure

CAMPAIGN CREATION

  • Search Campaign
  • Display banner ads creation
  • Shopping Campaign with merchant center setup
  • Re-marketing campaign
  • Video campaign

BUDGET ALLOCATION

  • Strategic Geographical Targeting and Ad Scheduling
  • Advanced Tracking setup using Google Analytics
  • Conversion tracking setup to measure leads & sales
  • Use Advanced Ad Grouping techniques to Increase Relevancy

REGULAR OPTIMIZATION

  • Ensure ongoing keyword research and trend study for new keyword additions
  • Drafting Effective Ad Text Using Tested Best Practices
  • Careful and Complete Negative Keyword Selection and Implementation
  • Proactive deletion of poor keywords and negative keyword management
  • Ongoing ads performance analysis and A/B testing
  • Bid Optimization to get maximum ROI
  • Ensure continued Keyword Performance Analysis
  • Choose the Right Cost per Click and Budget Options based on Market Competition and Advertiser Budget
  • Careful analysis of all metrics to get maximum quality clicks and improved Return
  • Landing Page review and optimization
  • Click Fraud Monitoring
  • We will run ads on Mobile Devices / Tablets (Mobile Responsive Websites)
  • WAP Mobile ads creation – Small Display mobile user targeting

REPORTING

  • We will give you full access to your account
  • We will Provide easy to understand report weekly or monthly
  • We will guide on how client can see important reports
  • We will Assign you one Dedicated Google Certify Account Manager

Our adwords management helps your website to

  • Gain more visibility in Target Country or abroad
  • Increase enquiries of each products
  • Increase sales
  • Improve brand awareness